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The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport.

It redistributes more than 90 per cent of its income to the wider sporting movement, helping athletes and sports organisations at all levels around the world.

 

The Olympic Channel, Launched 21st August 2016

Usain Bolt

The Olympic Channel is a digital-first, multiplatform global Olympic media entity, which aims to broadcast the Olympic Movement and its inherent values all year round, especially in the periods between the Olympic Games.  The primary objectives of the Olympic Channel are to provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and to help create anticipation while providing opportunities to "re-live the experience" after the Games; continuously highlight the relevance of the Olympic Movement's ideals to the challenges of today's world; provide a platform for sharing the IOC's very rich patrimonial assets and archives with the world and create additional value and content for the IOC archives; and engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education.

Launched, 21st August 2016

At launch, the Olympic Channel will be a digital platform, with on-demand content available across the web, mobile, tablet and other connected devices where fans can experience the power of sport and Olympism 24 hours per day, 365 days a year. Audiences will also be able to access content and engage through a variety of social media platforms as part of the Olympic Channel network. For more info, please visit: