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IOC LAUNCHES "SPORT. AND MORE THAN SPORT" AHEAD OF PARIS 2024

 

FRIDAY, 26th JULY 2024 - SUNDAY, 11th AUGUST 2024

Wednesday, June 26, 2024 - Marking one month to go before the Opening Ceremony of the Olympic Games Paris 2024 on 26 July, the International Olympic Committee (IOC) launches “Sport. And More than Sport” – a new Olympic brand platform. It will debut with an uplifting short film that encapsulates the unique spirit and feeling of the Olympic Games, which will air globally across the Olympic Media Rights-Holder (MRH) network and Olympic digital platforms and will run throughout Paris 2024 and beyond.

 

SPORT